Blue Zones Project is a community well-being improvement initiative designed to change the way people experience the world around them. Because healthier environments naturally nudge people toward healthier choices, Blue Zones Project focuses on influencing the Life Radius® — the area close to home in which people spend 90 percent of their lives. Blue Zones Project best practices use people, places, and policy as levers to transform those surroundings. Our communities have populations with greater well-being, improved health outcomes, reduced costs, and increased civic pride, all of which support healthy economic development.